Your Integration Strategy
Scales Your Revenue Strategy
Meet Jenny
Chief Revenue Officer
When 3rd-Party Integrations
Steal Your Strategic Control
Jenny closed her laptop after another brutal board meeting. Three quarters of missed sales targets as the CRO of a B2B software company. Pipeline stalled with $2.3M in unbilled revenue waiting for integrations
The truth she couldn't admit: Integration gaps were making strategic decisions for her
Healthcare?
We can't integrate with Epic
Enterprise?
Too many 3rd party integration requirements
Manufacturing?
They all need NetSuite
Healthcare?
We can't integrate with Epic
Manufacturing?
They all need NetSuite
Enterprise?
Too many 3rd party integration requirements
The Hidden Revenue Math
Every integration "no" costs you:
The close first, integrate later approach creates the unbilled revenue trap. These are contracts signed and revenue collected, but not recognized
Reclaim Strategic Control
What You're Really Buying
Not integrations. Strategic freedom. Scaled revenue
Pursue any market opportunity
Predictable revenue recognition timelines
Sales team confidence in enterprise deals
Board-level growth story focused on your wins, not integration blockers
